Mugambo Jwetu Radio is a project of Mugambo Jwetu Multimedia Centre. It was founded in 2008 by Mugambo Jwetu group, a community based organization (CBO) registered with the department of gender and social development, through the support of the then area Member of Parliament, Hon. Dr. Kilemi Mwiria. The radio is allocated a broadcasting footprint of 50km radius.
- Frequency: 102.3 FM
- Geographical reach: 30 Kilometres
- Language/s of broadcast: Kimeru, the local language and Kiswahili, the national language.
- Broadcast duration: 24 hours
- Location: Meru town, Meru County
- Estimated audience: 450,000 listeners
- Contact Person: Reuben Mukindia, Station Manager
The main age range of the population covered by the radio station is between 25- 35 years. The population is mainly rural with many of them being peasant farmers who engage in small scale farming and keep livestock. A small number engage in small scale businesses. A few others are professionals, such as teachers, doctors etc. The core business of the station is to empower, inform and entertain the members of the local community.
Health and agricultural programs were introduced at the inception of the radio. Others issues are tackled according to the priority issues in the area at a given time. The station receives feedback on issues of importance to the community through phone-ins, face-to-face encounters, meetings with the local administration i.e. at chiefs’ barazas” (public meetings), among others. Community members participate in the programs by giving ideas through calling when the talk shows are on air. The station encourages community members and listeners to give opinions on matters of importance to them such as on use of illicit brews; issuance of Identification cards; on the distribution of relief foods; provision of services by the government, the state of roads and public institutions and on many other issues. The station does not have special programmes. Issues to be presented in the programmes are broadcast according to the topical issues of concern in the community.